The Fifth Color, is a full-service creative agency and sister company to VHM, founded in 2018 and based in Dubai. We were born to serve the GCC healthcare market with a singular vision: To bring imagination, intelligence, and impact to every brand we touch.
Our lifeblood is creative intelligence an alchemy of ideas and insight, process and passion.
It defines how we think, how we create, and how we partner.We don’t simply offer services. We offer direction.
We help brands grow, not just through execution, but through clarity.Our creative planning process transforms insights into fuel for commercial, marketing, and scientific success
We ask the right questions.You bring your expertise, we bring ours—together, we unlock insights that neither of us could find alone.
Led by experts in healthcare communication and powered by handpicked talent, our team shows up with energy, empathy, and commitment to your goals.
CAMPAIGNS & AWARENESS
We develop 360° HCP and patient-centered campaigns with real-world impact.
EVENT EXPERIENCE
From booth designs to immersive advisory boards, we transform ideas into experiences.
MEDICAL CONTENT CREATION
From EDAs to leave-behinds, we simplify science while preserving accuracy. We translate complex data into compelling visuals and messaging that HCPs can trust.
PRODUCTION
Booths, prints, POS materials, and brand installations—crafted not just to exist, but to stand out. We turn physical presence into lasting impression.
TECHNOLOGY
From e-learning platforms to custom mobile apps, we build smart digital tools that power engagement, education, and experience across the healthcare spectrum.